At Rawlplug, our customers are at the heart of our business strategy.
Our marketing department is a perfect demonstration of how we work hand-in-hand with them.
Focusing on attending all marketing needs of our customers, our team aims at producing quality marketing support materials while promoting and reinforcing the Rawlplug brand and our customers’ image.
Our marketing activities range from providing our customers with strategic creative ideas, generating up-to-date product graphics & literature, advertising through different media, and communicating customers’ promotions and offers. We help companies align marketing and brand strategy with business objectives, and build a loyal customer base through branding that cultivates a strong, trusted image.
As primary marketing support, we offer complete product information, product imagery and technical data sheets for each and every of our products through our product literature. Our Specialist Catalogues are available from our Download Centre.
As part of our efforts in the marketing area, at Rawlplug we have recently launched a comprehensive POS Essentials range offering eye-catching solutions to display fixing products in high quality merchandisers. The Rawlplug POS offer has been developed to help our customers to optimise product display in stores. Comprising easily configurable rack components, the Rawlplug stands are enhanced with creative visual elements that match our coloured product labels in order to make product selection a straightforward process for customers. To find out more take a look at our POS Essentials catalogue.